Colorful modern building with a green top, located in an urban cityscape at sunset.

In the Heights

A home for creativity, connection, business, culture, and community. Excited to share an opportunity that could become a major part of that vision.

Through an exploratory partnership within Washington Heights, we have access to four available floors, 5,000-7,500 sqft, up to 100,000 available, featuring incredible panoramic views of the George Washington Bridge.

A view of a city skyline at night from a balcony. There is a man in a suit looking at the city, and a woman sitting and talking on the phone. The balcony is indoors with some furniture and curtains.

What New Well Provides

Beyond the space itself, participants will have access to the broader New Society for Wellness ecosystem.

Support includes:

  • Marketing and promotional campaigns

  • Membership management assistance

  • Access to our community and audience

  • Event production support

  • Partnerships with instructors and creators

  • Podcast, photography, and video production resources

  • Creative consulting and launch strategy

Across our platforms, we currently reach more than 5 million monthly views, providing significant opportunities for exposure and audience development.

We also have an extensive collection of furnishings, staging elements, and event infrastructure that can support:

  • Conferences

  • Live performances

  • Brand activations

  • Community gatherings

  • Educational programming

  • Pop-up experiences

  • Dance parties

  • Screenings

Build a Local Community

One of the biggest advantages of launching within the New Well ecosystem is immediate access to an engaged community of artists, creators, entrepreneurs, tastemakers, and members. We'll actively introduce members to the spaces and experiences being created, helping drive attendance, participation, and visibility.

If you've ever dreamed of opening a concept, launching a creative project, teaching, performing, hosting, or building a community-centered business, we'd love to hear your ideas.

What We're Looking For

We're seeking creative entrepreneurs, businesses, educators, artists, and community builders who want to launch concepts that bring people together and help shape the future of the neighborhood. 

Potential categories include:

  • Cafés and social lounges

  • Creative studios

  • Podcast and video production spaces

  • Galleries and exhibition concepts

  • Educational and workshop programming

  • Wellness experiences

  • Retail and boutique shops

  • Music and performance venues

  • Event production concepts

  • Hospitality and nightlife experiences

Partnership Options

For the right concepts, we're exploring: Up to one year of free rent, revenue-share partnerships for up to five years, below-market lease opportunities, full-floor rentals without revenue sharing

We're open to creative structures that help great ideas get off the ground.

Let's build the future of New Well together.

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Upcoming Events

Host events at New Well.

100,000 sqft of creativity

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CONFERENCES

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ROOFTOP BAR

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146 HOTEL ROOMS

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RESTAURANT KITCHENS

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RETAIL & SALON

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SPEED DATING

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STUDIOS & CREATIVES

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